Nike recently announced the location of its Fuelband Labs location in San Fransisco, to boost partnerships with more digital services for athletes, but now according to a report published in CNET, Nike is laying off most of its employees associated with Nike’s Fuelband wearable hardware. If the report is true, Nike has axed as much as 55 employees from a team of 70, and plans for another Nike Fuelband version have been shelved.
Nike’s Fuelband did not perform as expected in the market, which is heating up from other dominant players, especially Samsung, Pebble, Motorola, LG and many other to mention. Nike’s other tech initiatives haven’t worked out, including the Nike+, which has already disappeared from its shoes.
Nike spokesperson, has confirmed to CNET, that, “Small number of layoffs”, as Nike’s “Digital priorities are evolving”. Given Nike’s close relationship with Apple (Tim Cook is a member of Nike’s board), one could wonder if the prospect of an upcoming wearable from Cupertino had a hand in swinging the apparel company’s focus towards “simpler data-powered experiences”Nike reportedly axing Fuelbandhttp://www.gadgetcluster.com/2014/04/nike-reportedly-axing-fuelband/http://i0.wp.com/www.gadgetcluster.com/wp-content/uploads/2014/04/nike-plus-fuelband1.jpg?fit=540%2C400http://i0.wp.com/www.gadgetcluster.com/wp-content/uploads/2014/04/nike-plus-fuelband1.jpg?resize=150%2C150 WEARABLESwearables